For New Exhibitors

JOIN THE WAITLIST

National Bridal Market is currently at capacity for new exhibitors. If you're interested in showcasing your designs at a future show, we encourage you to join our waitlist. Share a few details about your company using the form here, and a member of our team will reach out if opportunities become available.

For New Exhibitors

About Exhibiting

Our mission is to help connect the bridal fashion business of over 3,000 buyers and 300+ global bridal designers by supporting, enriching, and cultivating business partnerships.

National Bridal Market Chicago is committed to creating a seamless exhibiting experience from move-in to move-out. Below, you'll find resources for registration, travel accommodations, booth enhancements, sponsorship opportunities, and show preparation. Additional operational information, shipping details, and exhibitor guidelines can be found in the Exhibitor Manual once you gain access after you’ve applied.

    • 3,000 attendees 

    • 1100+ stores attend annually

    • Buyers from 28 countries 

    • Stores from moderate to couture price point

    • 400+ designers exhibiting 

    • All categories represented

    • 200+ U.S. exhibitors presented 

    • 28+ International designers

    • 20+ new designers launched each season

    • Enhance relationships with your current stores

    • Ability to generate new business and contacts

    • Strengthen your branding with our focused marketing opportunities

    • Showcase your collection(s) to key buyers 

    • Access to industry press and influencers 

    • Midwest show location is central to U.S. for easy access and special hotel rates

    • World-class trade show operations with hands-on concierge service before, during, and after show

    • Marketing & PR support includes: 

      • Inclusion in email campaign to over 6,500 buyers approximately six (6) times before each show

      • Listing on show website with link 

      • Full company listing in show directory handed out to all attendees

      • Show promoted in VOWS Magazine - double-page ad spread, 4x a year 

      • VOWS Magazine market editorial coverage – 2x a year

      • Highlights on social media on Instagram and Facebook – 25k followers

  • Booth Pricing

    • Determine how much space you need 

    • Pricing is by one (1) booth unit.  Each booth unit is approximately 10ft by 10ft (100 square feet) and is an all-inclusive price. Minimum space allowed is 1 Booth unit (100 square feet)

    • For every unit purchased it will include four (4) lights and focusing.  Additional lights can be purchased. 

    Show Fee 

    • Helps provide buyers breakfast and lunch as part of the buyer amenities program 

    • Two (2) consecutive show pricing available 

     Booth includes: 

    • Hard-wall booth construction with eight (8) foot walls 

    • Lighting: four (4) SPOTLIGHTS included PLUS one (1) 2 ft x 4 ft overhead fluorescent light for each booth unit purchased (or approx. 100 square feet purchased)

    • Equipment: tables, chairs, racks, risers, wastebasket

    • Booth signage 

    • Electrical outlets - one (1) per booth unit 

    • Company contact listing in show directory and show website with link

  • We've negotiated reduced-rate hotel rooms to make your trip to Chicago affordable. Through the travel experts at onPeak, rooms at the group rate are limited and available on a first come, first served basis. We encourage you to book through them early for the best selection and price.

    Click HERE to book discounted hotel

  • Presentation is everything! Make sure your booth stands out with:

    • Upgraded furniture

    • Logo decals

    • Photo murals

    Click HERE to upgrade your booth

  • Promoting your brand before & during the show is vital to your success. We have several marketing & sponsorship opportunities to help.

    Click HERE to learn more about marketing & sponsorship opportunities

  • Need some ideas on how to set up your booth? We've selected a few examples to help inspire you.

    Click HERE to browse booth samples

New Exhibitor FAQS

  • National Bridal Market is currently at capacity for new exhibitors. If you're interested in showcasing your brand at a future show, we encourage you to join our waitlist. Share a few details about your company using the form here, and a member of our team will reach out if opportunities become available.

  • We do not currently have a timeline of when new exhibitors will get off the waitlist. After you’ve applied and submitted a form, someone from our team will be in touch on next steps.

  • Once you’re approved, our team will get you onboarded and give you access to the Exhibitor Manual that will have all of the information you need for a successful show.