National Bridal Market Chicago is pleased to announce the addition of 20,000 square feet of trade show space on the fourth floor of THE MART. The expanded space will debut at the August 16–18, 2026 show.

We are thrilled to welcome back Allure and Justin Alexander to THE MART, both returning to exhibit in the new fourth-floor space. Long-time favorites of retailers and brides, their presence reinforces National Bridal Market Chicago’s position as the industry’s number-one destination for discovering the season’s newest bridal, special occasion & accessory collections.

Complementing the vibrant seventh floor, the fourth-floor space will include a Bridal Guide Magazine hosted lounge, enhanced amenities, and a curated schedule of events for buyers and designers. The Market also plans to introduce new designers on the fourth floor to join Allure and Justin Alexander.

CHECK BACK FOR MORE INFORMATION REGARDING 4TH FLOOR EVENTS SOON!