About the Show

MERCHANDISE MART, CHICAGO, FLOORS 4&7

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National Bridal Market Chicago is the leading tradeshow for bridal & special occasion styles

AUGUST 1ST-4TH, 2026

Two times per year, the National Bridal Market Chicago convenes in THE MART, an architectural staple on the Chicago River for nearly 100 years. The show features a modern open-booth format with a layout that spans the entire 7th Floor – nearly two square city blocks — and now, newly added 20,000 square feet on the 4th Floor. We host a growing collection of international and domestic designers in all categories. Our location in Chicago’s River North neighborhood means you’re steps away from destination dining, exhilarating nightlife, and some of the city’s most famous cultural institutions. The city is at your fingertips with our conveniently located hotels. Whether you’re a first-time visitor or a returning buyer who knows the bustling ins-and-outs of the show – welcome to the National Bridal Market Chicago.

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PLAN YOUR TRIP

The next show will be here before we know it. Check this page for update-to-date information to help you plan your trip.

1. BOOK TRAVEL & HOTEL

2. DIRECTIONS & PARKING

3. THE SHOW FLOOR

4. EVENTS & MORE

FEATURED IN

Fox 32 Chicago logo
Bridal Guide logo
WWD logo
VOWS: The Business of Bridal logo

  • "Twice a year my happy place has a name... & it is National Bridal Market. There is nothing like the energy, the fashion, and the connections that happen when the best in the bridal industry come together under one roof. Every season I leave inspired, full of fresh ideas, and even more in love with this industry."

    @SOCIALATTENDANT

  • "This years National Bridal Market in Chicago was incredible! We saw thousands of dresses and picked over 100 new styles to have in store next year! Highlights from market always include fashion shows, seeing our incredible reps and a stop by to our favorites to celebrate a job well done!"

    @MARGENESBRIDAL

  • "We had an amazing time at the National Bridal Market in Chicago! It was an incredible experience connecting with top vendors, meeting new friends, and making so many valuable connections."

    @STITCHEDCOLLECTIVE

  • "What an incredible week at the National Bridal Market in Chicago. We had the BEST time reconnecting with our amazing bridal group, meeting potential new members, and catching up with our favorite vendors. The energy, the ideas, and the community - there's nothing like it!"

    @BETTERBRIDALGROUP

  • "When you come to National Bridal Market - it's more than just another bridal show. It's community, it's seeing faces you haven't seen in a while, it's networking and connecting with new faces that make you want to come back! It's the fashion, the passion, the teamwork and effort, it's the city of Chicago, it's the celebration and the embracing of culture (St. Patty's Day), it's the mental reset and recharging every bridal store needs and consultants need to go another season! And March's show was all of this and more!"

    @FIVESEASONBRIDAL

  • "Attending the Chicago Bridal Mart has helped our brand grow exponential in a short time frame. The volume of traffic, and marketing opportunities provided by the show have provide a great return on our investment. The staff is organized, professional, and friendly, and help put brands in a position to meet their goals. We will continue to come back twice a year, each year."

    @PRINCESS_DALIANA

SHOW CATEGORIES

BRIDAL GOWNS | BRIDESMAIDS | CURVY COLLECTIONS | FLOWER GIRLS | FOOTWEAR | GIFTS | HEADPIECES & VEILS | INTIMATE APPAREL | JEWELRY & ACCESSORIES | MEN'S FORMALWEAR | PROM | QUINCEANERA & DEBUTANTE | RETAILER RESOURCES

Frequently asked questions

  • We are an appointment driven show so making appointments beforehand is recommended, but you are able to walk into booths at the show, as well.

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